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Naming

Your company's name is heard, seen and said—all day, every day. Because of this prominence, it can be epically difficult to choose and gain consensus on a name. Naming as a service is the formalized process for helping you come to a unified decision on the first verbal and visual interaction with your brand. 

a. Brand Framework

This is the skeleton of your brand, a distillation of the necessary research and observation about your company, market and audience into a succinct overview. It's your roadmap to internal consensus.

b. Logo

Your logo is your brand's flag—the universal symbol of who you are and what you stand for. While just one part of a visual system, it's the most recognizable part of your identity. 

c. Visual ID System

Color, type, photography, pattern, iconography—it’s your brand's wardrobe. We make sure it elevates the experience.

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