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Packaging

Packaging is often the first interaction a customer has with your brand. In e-commerce, it can either be a source of delight or disappointment. In the retail setting, packaging must capture customer attention in a split second. Branding is about crafting the best possible customer experience, and packaging gives you access to more senses (touch, smell, sight) in order to deepen the experience. On the logistics side, it’s important to make sure the package protects the product in transportation, is optimized for cost and is environmentally sustainable.

Bonus to working with us: our mechanical engineering background.

Packaging is often the first interaction a customer has with your brand. In e-commerce, it can either be a source of delight or disappointment. In the retail setting, packaging must capture customer attention in a split second. Branding is about crafting the best possible customer experience, and packaging gives you access to more senses (touch, smell, sight) in order to deepen the experience. On the logistics side, it’s important to make sure the package protects the product in transportation, is optimized for cost and is environmentally sustainable.

Bonus to working with us: our mechanical engineering background.

Why you need it

  • Capture the attention of a busy and distracted customer
  • Quickly communicate value propositions and brand promise
  • Reverse lagging sales and stand out from the crowd
  • Establish credibility
  • Mitigate risk of buyer’s remorse
  • Create a deeper customer experience with your brand
  • Get a bump in social media exposure 
 

The parts

  • Form factor
  • Information hierarchy
  • Designing an extendable packaging system
  • Cost balancing between design and manufacturing (cost per piece)
  • Print and manufacturing management (to save money!)

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